<aside> <img src="/icons/heart-outline_green.svg" alt="/icons/heart-outline_green.svg" width="40px" /> First off, welcome and a big THANK YOU for downloading the Personal Brand Content That Converts guide. Get ready to tackle your biggest pain points like time management, content ideation, recording and editing tools, and mindset. If you have any questions or notes, reach out to me at [email protected]!

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Olivia Yokubonis on TikTok

Instagram (@oliviayokubonis)

Let’s Get Started

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In today’s fast-paced digital landscape, creating high-quality video content is essential for your personal brand to engage your audience, build trust, and communicate your message effectively. What’s even greater is you hold the key to great video content in your pocket. Your iPhone can deliver stunning, professional-grade videos with just a few tweaks. Let’s start with a these simple, actionable tips to help you record top-tier content using your iPhone.

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Phone Settings + Setup

Optimize Your Camera Settings

• Switch to 4K Resolution at 24 FPS: For crisp, cinematic quality.
• Disable HDR Video: Prevent overly saturated colors and ensure consistency.
• Enable the Grid: Go to Settings > Camera > Grid. This helps you follow the rule of thirds for balanced composition.
• Lock Auto Focus/Exposure: Tap and hold on your subject in the Camera app to lock focus and exposure, ensuring consistency throughout your video.
• Turn Off Notifications: Put your phone in Do Not Disturb mode to avoid interruptions during filming.

Framing & Composition

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Positioning and Angles

• Eye-Level or Slightly Above: Position the camera at eye level or slightly above for the most flattering perspective.
• Rule of Thirds: Use the grid to align yourself for professional composition.
• Headroom: Leave just the right amount of space above your head for balance and captions </aside>

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Lighting

• Face the Light: Use natural light from a window or soft diffused artificial lighting in front of you. Avoid overhead or backlighting.
• Avoid Harsh Shadows: Use a ring light or softbox for even lighting when natural light isn’t available. </aside>

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Background

• Keep It Clean and Brand-Appropriate: Choose a tidy, minimal backdrop that aligns with your personal brand.
• Add Personal Touches: Incorporate subtle elements like plants or books that reflect your personality without distracting. </aside>

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Audio

• Clear Voice Recording: Use your iPhone’s built-in mic for quiet environments, or invest in an external mic like a lapel or shotgun mic for enhanced quality.
• Reduce Background Noise: Film in a quiet space, and consider using noise-reduction tools in post-production if necessary. </aside>

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What It Looks Like in Action

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Generating Ideas That Resonate

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Coming up with fresh, engaging content ideas can often feel like a daunting task, especially when you're juggling the many other aspects of running your business. But the good news is that ideation doesn't have to be hard or time-consuming. You have a story to tell whether you believe it or not. Here are 4 tools to make that story come to life and resonate with others.

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Start with Your Audience

Solve Problems: Think about the common challenges your audience faces and how your product or service provides the solution. Think about how it solved the problem for YOU first and how you couldn’t help but share it with the world. Look at common questions that your audience asks most often, whether in DMs, comments, or in person. Use their feedback to spark content ideas.

Build Around Your Core Values

Share.Your.Journey: Personal stories are powerful. Share milestones, behind-the-scenes moments, and challenges you’ve overcome as a founder. Sharing the in’s and out’s doesn’t make you weak. These stories connect with people on a deeper level and humanize your brand. Reflect on the core message and values that drive your brand, ensuring every piece of content ties back to your mission.

Develop Content Pillars